Can a Lawyer Advertise on Facebook?

The connection between legal professionals and Facebook ads is apparent. The platform has numerous attorneys and law firms vying for attention from the public using paid ad campaigns. Plenty of regulations govern how attorneys market themselves, so can a lawyer advertise on Facebook?

Law practice promotion on social platforms is generally acceptable, including using Facebook ads to find new clients by generating leads. Consult the guide below for more details about Facebook ads for legal professionals.

What Is the Best Form of Advertising for a Lawyer?

The best type of advertising for attorneys, law firms, and other legal professionals includes digital marketing. Digital marketing or advertising makes a cost-effective option and can help you reach a wider audience of people most likely to use your services than a general ad in a local newspaper or television commercial.

According to Techopedia, pay-per-click Google Ads campaigns, Facebook, and Instagram dominate digital advertising with 98%, 76%, and 64% of online marketers, respectively. Paid advertising on these platforms can help more people within a law firm’s service area become aware of their brand, reputation, and practice areas. As such, digital marketing can help drive results, whether by securing more phone calls or website traffic.

How Do Lawyers Get Big Clients?

The 2019 Legal Trends Report has this to state about the way people seek legal services:

• 59% of consumers looked for legal services by asking for referrals from people they know
• 57% of consumers research law firms and lawyers on their own
• 16% of consumers do both

Clearly, word-of-mouth referrals offer a good way to acquire new clients. Still, it’s not the only way. By embracing Facebook advertising for law firms, you ensure that potential clients can see your practice on one of the world’s biggest platforms.

Is Advertising the Same Thing as Soliciting?

As you learn the answer to “Can a lawyer advertise on Facebook?” another question may arise: Is an attorney advertising on Facebook the same as soliciting? Not quite.

Facebook advertising simply means a lawyer marketing on social media to attract new clients and improve their law firm’s brand recognition online. Since Facebook advertising for law firms addresses the broad public, similar to a television ad or billboard, ad campaigns won’t single anyone out.

On the other hand, solicitation refers to contacting a stranger randomly to sell services or goods. Attorney solicitation targets individuals or single groups instead of the general population. Regulations for attorneys on Facebook keep solicitation low.

Why Should Lawyers Advertise?

It doesn’t matter whether someone looking for legal services sees your Facebook ads or if someone stumbles onto them and refers your law firm to another person according to what they see. It pays to use Facebook to market yourself as a legal professional.

Facebook advertising can help you garner more leads for your business, attract customers to your website, and foster a solid reputation for your brand. If you’re still unsure whether you should use this social media platform to put yourself out to the public as a legal professional, consider these benefits of advertising on Facebook as a lawyer:

• Customization: One of the best aspects of Facebook advertising includes its customization. You can advertise everything from a specific service to your law firm’s Facebook page. You can also choose the ad type, location, budget, copy, and target audience.
• Demographics: Unlike solicitation, which carries a negative connotation, advertising through Facebook lets you target specific demographics that matter to your business. Facebook ads can target audiences according to relationship status, age, location, gender, political affiliation, and other demographics.
• Money Savings: When using Google Ads, you could pay around $100 for a single keyword. However, you have full control of your ad spend on Facebook, whether you choose to create a pay-per-click ad or set a daily ad budget according to how much you want to spend.
• Performance Tracking: With Facebook ad campaigns, you can keep track of your progress to determine the success of the campaign. After reviewing the metrics, you can adjust your ad to improve its performance. Track everything from your ad clicks to its conversion rate.

Trust Legal Marketing Strategy Pros for Qualify Facebook Marketing for Lawyers

Can a lawyer advertise on Facebook? They absolutely can, especially when they have Legal Marketing Strategy Pros handling their ad campaigns. As an award-winning digital marketing company specializing in lawyer advertising, our professionals know how to deliver winning marketing strategies for legal professionals.

We can develop a detailed strategy that produces the results you want to see, from Google Ads to Facebook ads for lawyers. Book a consultation with Legal Marketing Strategy Pros today at (941) 404-1370.